Steak rebrands as digital agency

Formerly known as Steak Media, Steak’s new logo now incorporates a bull, and drops ‘Media’ from its name to highlight its new role as a full service digital agency.

Steak said its new visual identity comes from its ‘four core brand values of Restless Minds, Integrity, Meritocracy and Partnership’.

The move also aims to highlight the fact that Steak is founded on being marketers, not just technologists.

Oliver Bishop, CEO of Steak, said: “Over the last three years, Steak has grown from strength to strength; we opened offices in New York and Melbourne, won new business from Virgin Holidays, John Lewis and British Gas and are the youngest agency to become Media Agency of the Year at the IMA awards.

“Having expanded our services to include search, media and design and grown internationally, we felt it was the right time for Steak to have a new identity and solidify our positioning. Steak is the search-inspired communications agency. Our approach is based on using the marketing intelligence of search. Through search engines we know how people search for a brand as well as what they are searching for and when, we believe these insights on consumer search behaviour can be used across all communications – both online and offline and from media to design.”

Steak will be at the Online Marketing and Media show on 24-25th June 2008. Its booth will be transformed into a farmer’s market theme with members of Steak ready to talk to show attendees about how its search-inspired approach can drive brand awareness and increase sales in all areas of online.