UpMyStreet joins AdJug network
- Added:
- Jun 18, 2008
AdJug has signed UpMyStreet to its online ad marketplace.
UpMyStreet lets people to find information on a wide range of topics based on unique postcodes. The agreement gives direct access to advertisers through the AdJug marketplace, which is currently achieving over half a billion ad impressions per month.
UpMyStreet.com joins the 1200 publisher sites that are already using AdJug’s service, which is designed to offer greater choice, transparency and control on how ads are bought and sold.
The service lets UpMyStreet define how much an advertiser pays for its ad space and get a real valuation of what this traffic is worth. The auction of ad space continues after the asking price has been met.
UpMyStreet.com will also have access to contextual targeting that delivers ads to relevant inventory space on its site, from mortgage advice to schools data.
AdJug clients can sell ad spaces directly to advertisers on a cost per click (CPC) or cost per thousand impressions (CPM) basis, allowing it to benefit from the true and actual performance of ad slots.
In contrast, traditional “blind” ad networks sign exclusive deals with publishers and then pay them a network average.
Mark Haupt, sales director at UpMyStreet.com said: “Since starting with AdJug we’ve already dramatically improved sales of our inventory, which would have otherwise remained unbooked. AdJug’s knowledge of their space is exemplary and they also take the time to highlight additional opportunities to help maximise our inventory revenues.”
Michael Stephanblome, co-founder and CEO, AdJug, added: “UpMyStreet.com’s decision to join the AdJug marketplace is another example of a publisher refusing to be part of an aggregated mass with an average price. They will now enjoy higher income effectiveness and the opportunity to find advertisers who are willing to pay a premium for targeted, dependable placements.”