The Apprentice becomes most popular iPlayer show
- Added:
- Jun 12, 2008
The fourth series of The Apprentice has been the most popular ever series of the reality show, with the official homepage receiving more traffic than ever before, according to research firm Hitwise.
The peak in traffic was experienced after the opening episode (March 26), with last night's finale generating the second highest number of visits. The weekly peaks occurred on Wednesdays, when the main show and "The Apprentice: You're Fired" were aired.
With the announcement that there will be a fifth series nest year, there clearly isn't a shortage of willing applications.
The most visited website after The Apprentice homepage yesterday was a page set up by Fremantle Media allowing prospective contestants to apply.
The Fremantle site received 16.8% of The Apprentice's downstream traffic yesterday, while the second largest recipient was BBC iPlayer with 11.5%.
The iPlayer site has benefited significantly from The Apprentice, which was the highest ranked BBC programme site sending traffic its way yesterday. In addition, 'the apprentice' was the top search term not containing a variation on the words 'BBC' or 'iPlayer' which sent traffic to the site for the 4 weeks ending June 7th.
As The Apprentice has increased in popularity, it has also become the top BBC programme sending traffic to iPlayer. As the chart below illustrates, it outperformed Doctor Who as well as other consistent sources of traffic such as Eastenders and Cbeebies.
The winner of The Apprentice, Lee McQueen, will now become the sales director of a new digital display advertising company which will form part of Sir Alan Sugar’s business empire.
Source: www.hitwise.com
