Google teams up with Family Guy creator
- Added:
- Jun 30, 2008
Google has teamed up with Seth MacFarlane, the creator of TV comedy Family Guy, to launch a new Web TV distribution scheme.
The deal will see Google run clips of a new show created by MacFarlane as part of its AdSense program, as the search giant seeks new ways to boost its revenue from online ads.
The show, called “Seth MacFarlane’s Cavalcade of Cartoon Comedy”, will appear on select websites using Google ads, instead of a normal ad.
The show’s two minute episodes will play on AdSense websites that appeal to the shows ‘young male’ demographic.
Advertising will be incorporated into the clips either as pre-rolls, banners at the bottom of the video clip or a ‘brought to you by’ note at the beginning.
MacFarlane has created 50 two-minute episodes of the new show, and will receive a percentage of the ad revenue. In an interview, he described the installments as “animated versions of the one-frame cartoons you might see in The New Yorker, only edgier.”
In addition, MacFarlane has been working with advertisers to animate original commercials that will run with Cavalcade.
Google has been tight-lipped on revealing the first advertisers to sign up to the service, called the ‘Google Content Network’. However it added that several deals are among the largest ever landed by AdSense.