Google offers advertisers website measurement tool
- Added:
- Jun 25, 2008
Google has launched AdPlanner, a free service which lets advertisers track which websites their target audiences are visiting.
The tool offers advertisers a range of statistics, such as demographic details, about particular websites. This in turn could be used to target advertising more effectively.
AdPlanner is currently only available as an invite-only beta service.
The move follows Google’s acquisition of online advertising platform DoubleClick, and represents the search giant’s further expansion into the web analytics arena.
Google recently launched a similar service called 'Trends for websites', which allows users to measure websites' audiences using a combination of Google search data and other information that web users have opted to share about their behaviour.
With the new AdPlanner tool, Google said it will gather information about websites from a range of sources, including its own search engine but also via third parties and consumer panels.
This data would then be offered to advertisers when they buy adverts through Google’s DoubleClick, platform. Google said that any data offered to advertisers as part of the service would be anonymous.