dotMailer rebrands as digital marketing company

The consolidated company, called Dotmailer Ltd,  offers a range of online marketing services including email marketing, SEO, website design and microsite development and strategic consultancy.

The company has more than doubled in size in the last 18 months and increased head count from 16 to 40.

dotMailer has also announced a number of product launches expected in the next few months including a new version of their email marketing system, new content management system and e-commerce platform, along with a new prospect tracking system

Tink Taylor, dotMailer’s Business Development Director, said: “Brands are increasingly taking an integrated approach to digital marketing, to maximise effective targeting and increase ROI.  By bringing together our range of online marketing services under a single agency roof, we can help our clients maximise their online activity to support customer acquisition and retention.  As one of the UK’s most innovative Email Service Providers, we are perfectly placed to position dotMailer as a leading digital marketing consultancy and grow the company in line with the needs of our clients.”

Peter Simmonds, dotMailer’s recently appointed Managing Director, has overseen much of the growth in the last year. He said: “This has been an exciting period of growth for the company and we have exciting expansion plans. The release of the new version of our email marketing system as well as the consolidation of our digital marketing offerings demonstrates that we are moving ahead of the industry and are committed to providing the best level of service to our customers.”

dotMailer’s clients include HQHair, Fairtrade, BBC, Hotmail and Kodak.