Coremetrics speeds up site tagging time
- Added:
- Jun 25, 2008
Digital marketing firm Coremetrics has launched ‘Quick Start’, a service designed to reduce website tagging time.
The firm said that ‘Quick Start’ enables clients to optimise their site for data collection ‘in a single day’.
Coremetrics said the tool was launched to counter lengthy delays in implementing online marketing capabilities that are critical to increasing site conversion and revenues and optimising marketing spend.
As part of the service, clients participate in a one-day session with Coremetrics to determine their data acquisition strategy.
Based on this, Coremetrics then delivers a superscript that automatically populates the client's site with JavaScript tags that collect business-critical data. Clients can run and test the script in a single day.
"Quick Start enabled us to get our system up and running much faster than we could have on our own," said Nick Uresin, Chief Executive Officer at Tuccini Corporation, a provider of brand name fragrances at discounted prices. "With all our tags executed in just one day, and the whole process completed in a couple of weeks, we are gaining business value much more quickly than we ever thought possible. The insight we now have is enabling us to adjust our online campaigns to increase return on advertising spend. As a result, we expect the Coremetrics solution to pay for itself in just a few months."
"In most companies, online marketers are clamouring for tools that will help them understand visitor behaviour and gain insight into the performance of their marketing campaigns," said John Squire, Chief Strategy Officer at Coremetrics. "They typically have to wait until people with the right IT skills are available before implementation can begin - unless the company chooses to bring in consultants at a hefty fee to handle deployment. Quick Start puts Web analytics on the fast track so that clients can begin enjoying the advantages in weeks instead of months."
