viewmy.tv launches brandstation platform
- Added:
- Jun 03, 2008
Brandstation, a corporate social networking tool for brands and marketers, has gone live.
The service is being launched by the creators of free Internet TV website viewmy.TV.
The platform enables companies to enjoy the functionality of a web 2.0 corporate social network for team collaboration and external brand promotion.
Brandstation lets users video blog, customise event calendars, navigate with tag clouds, change design templates with dynamic flash navigation, manage RSS feeds, share social bookmarks, access an AJAX interface, tag and search content across access controlled team networks.
Peter Woodford the CTO of viewmy.tv, said: “Our aim was to create a bespoke platform for bluechip companies to use for their internal and external communication so they could share information across teams in a more social and dynamic way.”
Brandstation management features include user profile management access control, content management with publishing workflow / version control, events, forums, blogs, category and navigation control, multi-format video channel management, real-time analytics reports and API integration.
Client customizations have also taken the platform into areas such as retrieving information from Second Life, video advertising campaign control, desktop and mobile synchronizers, live video conferencing integration, editing Word docs, Excel spreadsheets and Wiki pages in the browser.
Brandstation prompts effective communication, corporate social networking, with access to personalised and targeted content.
Meanwhile, a brandstation Internet TV platform lets users combine video content with targeted advertising for use on customer websites.
This is designed to simplify the manageability of live streams and syndicated VOD playlists into a single brandstation distribution platform.
http://www.brandstation.tv
