New Facebook app ‘turns users into affiliates’
- Added:
- Jun 04, 2008
Affiliate Window has launched “Wishlist”, a new Facebook application for retailers trading online, aimed at turning UK users into potential affiliates.
The Affiliate Window Wishlist allows Facebook users to create customised shopping lists and share them with friends enabling brands to reach a wider audience. Users can easily add products to their Wishlist by searching a product database of over four million items.
Merchants such as Comet, Play.com, John Lewis, Marks & Spencer and Woolworths can also now add a Facebook link beside every one of their products. This allows a customer to click on the logo and automatically add the item to their Wishlist without leaving the retailer’s site.
“We believe this application will become a favourite within the social networking community who relish the opportunity to embrace new ways to communicate with each other. This powerful application requires no additional work by the retailer and enables them to engage in ‘social network marketing’ on a Pay Per Performance basis,” explains David Hall, communications director at Affiliate Window.
Beyond the “sharing” element of the application, Facebook users can also earn money through the Wishlist application by generating a commission against items bought (typically between one and five per cent) from a recommended retailer, which is paid directly into their PayPal account.
The commission is split equally between the friend who recommended the item and the friend who recommended the Wishlist application.