Match.com debuts horoscope-based dating
- Added:
- Jun 06, 2008
Match.com and Russell Grant Astrology have partnered to launch a horoscope-based dating service on russellgrant.com.
The service will help singles find a partner online with a series of astrological match making tools.
Visitors to http://russellgrant.match.com can view their ‘Weekly Love Horoscope’, find their ‘Daily Love Match’, read bespoke editorial dating content created by Russell Grant and search match.com’s database of registered members by star sign.
In addition, daters will have access to Match’s usual features including the ‘make love happen guarantee’, the matchmyfriend feature and all the advanced searching functionalities developed throughout match.com’s 13 year history.
Commenting on today’s launch, Kevin J Parker, Sales and Marketing Director of Russell Grant Astrology added:
“Love, romance, dating and seduction are a huge part of our website content and the world’s leader in online dating, was the obvious partner. With our existing mobile content of over 60+ platforms (SMS, MMS, 3G & WAP), there is a clear goal of further expanding this unique dating service”.
Jason Stockwood International MD at match.com added: “Searching for love is a very personal and important life experience and partnering with Russell Grant Astrology allows us to reach out to a new audience with a bespoke and entertaining online dating service. At match.com we help hundreds of thousands of people across the globe find love every year and are committed to continue to find new and innovative ways to increase this number.”