Efficient Frontier wins search engine marketing deal

The decision to move to Efficient Frontier was based on its proven technology and knowledgeable account development team. It will optimise and manage huge complexity across hundreds of thousands of keywords and hundreds of different conversion metrics for moneysupermarket.com and travelsupermarket.com across their search campaigns. 

Efficient Frontier will drive efficiency and support the price comparison sites' growth strategy using its patented portfolio management technology. Using this technology, bid management is optimised and automated using complex algorithms mirroring those used on Wall Street in order to achieve a higher level of return on investment across an even greater scale of campaigns.

Alan Harding, Head of Search at moneysupermarket.com, said: "Search is one of the most important channels for us to drive activity to our websites. After a very thorough examination of search engine marketing businesses, we have chosen Efficient Frontier to work with our in-house team of search professionals. Its technology and expertise will help us manage our complex search campaigns, which span many different industries."

David White, General Manager of Efficient Frontier Europe, said: "We're delighted that moneysupermarket.com has chosen to work with us to leverage our highly evolved technology to manage its large scale search campaigns. By combining its extremely sophisticated advertiser requirements for its search campaigns with our unique portfolio optimisation technology, it will get even greater returns from its marketing investment."