Yahoo offers 400 ad funded PC games
- Added:
- Jul 16, 2008
Yahoo has struck a deal with ad firms Double Fusion and NeoEdge to offer 400 ad-suppported downloadable PC games by the end of 2008.
Double Fusion and NeoEdge will sell pre-roll, mid-roll and post-roll video ads into the Yahoo! Games catalogue.
Yahoo said it will continue to offer paid downloads without advertising in the usual way.
Publishers supporting Yahoo's ad-supported strategy include Big Fish Games, eGames, Floodgate, Freeze Tag, FreshGames, GameHouse, HipSoft, I-Play, iWin, PopCap, Sandlot Games, uclick, Zero G Games and more.
Kyle Laughlin, head of games at Yahoo, said: “In game advertising is a win-win for Yahoo! Games, our partners and our users. Yahoo! Games will safely and simply monetise our games experience while providing the best and most popular games free to game enthusiasts.”