Skip to content. | Skip to navigation

Yahoo lets users build own search engines

— filed under: ,
Added:
Jul 11, 2008

Yahoo! is opening up its search technology to its users, with a new package called Build your Own Search Service (BOSS).

The BOSS tool will allow users to create search engines to retrieve customized results on their own sites.

 

 The service taps directly into Google search API's and allows users to put the search data within their own interfaces and add them to data from other web services.

 

Yahoo said this lets users create customised search engines which can return results based on user preference or social networking connections, all from Yahoo! own search index.

 

The service is being offered as an alternative to Yahoo's previous search API tool, which restricted the ordering and presentation of the results, as well as a strict limit of 5,000 queries per day.

 

Prabhakar Raghavan, chief strategist for Yahoo Search, said: "It lets them realize their own vision of what a search experience should be, enabling unlimited mash-ups and disrupting the search landscape," "BOSS will enable developers and companies to easily enter the search industry, without large capital or resource expenditures, unleashing a wave of search innovation beyond any one of today’s search principals."

 

Document Actions
Subscribe to Netimperative Newsletters

Email address:


Daily
Weekly
Search Marketing
Events
Publishing & Media

Send as:
Text
HTML

Alternatively, click here to unsubscribe

Digital Training Academy
Digital Training Academy
Essential skills for today's marketers: boost your team's results with customised advanced digital marketing coaching from world class trainers at the Academy.
Mail our academy managers Ask our tutors for more
Full details here...
Digital marketing audits
Digital Training Academy

Getting the best ROI from your websites, emails and online ads? Sure?

Our digital marketing audits review your current and planned campaigns to find ways of cutting budgets without cutting impacts.

Mail our academy managers Ask for more
Full details here...
 
Digital events
Latest polls
Mobile ad networks
Apple's iAds Vs Google's AdMob- which do you think will be most succesful in the long term?



Votes : 114
Comment
Right to reply: The New Twitter – a sticky, revenue-rich service that blitzes the third-party apps
Twitter is now a 'destination website' and that means it is gunning for Facebook, but cleverly avoiding a direct dogfight. It’s more an information network than a social network and so is offering much, much more. Tanya Goodin, CEO of search and social conversion agency Tamar comments…
Sep 16, 2010
Right to reply: ‘Instant Search’– Google giveth then taketh away
Google has just announced its “streaming search” service, Google Instant, is coming out of limited Beta testing and going live for all users. According to Adam Bunn, Head of Search at leading independent search and social marketing agency Greenlight, when it comes to search engine optimisation campaigns (SEO), some websites may now suffer a drop in traffic.
Sep 10, 2010
Guest comment: No rival to the SMS text exists in the market today
SMS is the obvious “lowest common denominator” mobile marketing solution... yet critics still talk about apps and website and vouchers. Darren Daws, Managing Director at Txtlocal argues why SMS is still the best mobile marketing medium, even on smartphones.
Aug 04, 2010
All subject items…