MySpace launches game app competiton
- Added:
- Jul 18, 2008
MySpace has launched a Pan-Asian game applications competition ‘TheGame08’, aimed at promoting its new Developer program.
The competition, at http://www.myspace.com/thegame08 invites developers in China, Japan, Korea, and India to showcase their talents by creating the most innovative gaming application for the newly launched MySpace Developer Platform.
“MySpace is defining the future of online casual gaming by providing a global platform to showcase the best and the brightest that this incredible developer community has to offer,” said Steve Pearman, SVP of Product and Strategy for MySpace. “I am looking forward to the unique and engaging applications that this contest will inspire. “
MySpace announced the TheGame08 competition at a press conference at ChinaJoy, one of the largest gaming expos in the world, to introduce and familiarize the international gaming community with the MySpace Developer Platform and will also be leading a Keynote discussion on the rise of casual gaming on social networks.
“This is the first large scale cross-border contest for the MySpace Developer Platform in Asia and truly exemplifies MySpace’s commitment to building a strong and collaborative business presence in this region,” said Sung Lee, Vice President of Asian Operations for MySpace. “ChinaJoy is one of the largest gaming expos in the world and provides a great opportunity to showcase the incredibly talented gaming developers in Asia and how they are engaging in social networks.”
TheGame08 begins today, July 17 2008, through September 14, 2008 and is open to developers who are legal residents of China, India, Japan or Korea and are at least 18 years of age.
To enter, contestants can submit their gaming applications through http://developer.myspace.com (for India, Japan, and Korean entries) and http://developer.myspace.cn (for China entries). Full contest rules are available on each country’s TheGame08 MySpace custom profile.
Once all applications have been received, each region will choose a semi-finalist to be judged in the finals by a panel of today’s most influential names in the online space including Tom Anderson, Co-Founder and President of MySpace.
The winning gaming application will be announced on October 9, 2008 at this year’s Tokyo Game Show, one of the world’s most respected gaming events, and will be translated into Chinese, Japanese, and Korean, making it available for download by the global MySpace community of more than 117 million users.
The winning game will also be translated into English and made available to MySpace’s casual gaming community in the US http://games.myspace.com, a channel that has seen a steady increase in organic traffic and a 15% growth per month in unique users and total time spent since its launch in 2007 (comScore).
MySpace launched the MySpace Developer Platform http://developer.myspace.com to give software developers around the world the chance to deeply integrate with MySpace.
