Multimap hires iCrossing for search campaign
- Added:
- Jul 10, 2008
Multimap has appointed digital marketing firm iCrossing to launch an integrated search marketing campaign.
The campaign aims to boost search rankings for Multimap in order to increase user numbers.
iCrossing developed a natural search optimisation strategy that will build search engine visibility on a range of keywords associated with Multimap’s services.
A paid search campaign will maximise the overall effectiveness of the campaign, further boosting site traffic, enhancing the site’s appeal to potential advertisers.
The Multimap campaign will take a research-led approach, combining in-depth market research and linguistic profiling to identify language patterns and track search habits. This data will then be used to inform and continually evolve the search strategy.
Jim Cruickshank, director of mapping, shopping and local for Microsoft EMEA, said: “At Multimap we are rapidly developing our offering, and we wanted a partner that could not only drive traffic and user numbers, but help to grow our brand. We chose iCrossing because it offered us a total search package and a track record of delivering digital marketing techniques that provide real and quantifiable results.”
Mel Alcock, CCO, iCrossing UK, said: “Multimap has pioneered online mapping to create a site offering some of the most advanced mapping technologies available on the market today and a host of relevant, local information. We have been working in partnership with Multimap’s team to create an innovative digital marketing programme aimed at increasing traffic and market share and driving revenue opportunities with a view to regaining the number one spot in the market.”
