Look Media adds Bluetooth to posters

The Bluetooth facility enables clients to deliver their digital content straight to their target audiences in high footfall pedestrian areas, while the use of experienced staff to wear the Walkers allows a personal interaction offering guidance to people on how to access the content and so improve response rates.

In a trial campaign for Westminster Council, the campaign achieved ten per cent acceptance of messages.

The Walkers display one poster on the back and another smaller one on the front above the wearer’s head, with the Bluetooth symbol clearly displayed on the top.

The LED illumination provides a highly visible and consistent image, ideal for crowded city centres and outside events.

Jonathan Schultz, Managing Director of Look Media, comments: “Combining our Walkers with people makes Bluetooth a much more engaging advertising channel. Our people help consumers when they have problems accessing the content or if they aren’t familiar with the technical aspects of Bluetooth.”

“In a way it’s leafleting without paper and all the accompanying print and distribution costs.”