Google accounts for over 87% of UK searches
- Added:
- Jul 16, 2008
Google search properties accounted for 87.34% of all UK searches for the four weeks ending 26 June 2008, according to new research from Hitwise.
This represents a 10% percent increase compared to June 2007. By comparison, Yahoo! search properties accounted for 4.00% of UK searches in June 2008, a slight decrease on May 2008.
There was no change in the percentage of searches performed via MSN search properties and Ask search properties accounted for 3.14% of searches.
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Percentage of U.K. Searches Among Leading Search Engine Providers |
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Domain |
Jun-08 |
May-08 |
Jun-07 |
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Google Properties |
87.34% |
87.30% |
79.48% |
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Yahoo! Properties |
4.00% |
4.09% |
7.67% |
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Microsoft Properties |
3.72% |
3.72% |
5.74% |
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Ask Properties |
3.14% |
3.07% |
4.59% |
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Note: Data is based on UK Internet usage over the four week rolling periods (ending 30/06/ 2007, 31/05/2008, 28/06/2008). Note that the percentages for the search properties include the .uk and .com domains. |
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Source: Hitwise UK |
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In the US, Google accounted for 69.17% of all U.S. searches in June. Yahoo! Search, MSN Search and Ask.com each received 19.62, 5.46 and 4.17 percent respectively.
The remaining 42 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.70 percent of U.S. searches.
In the Australia market, Google search accounted for 87.81 percent of all AU searches in June 2008 representing a 12 percent increase compared to June 2007. MSN search accounted for 6.72 percent and Yahoo! search accounted for 4.93 percent of AU searches in June 2008.
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Percentage of U.S. Searches Among Leading Search Engine Providers |
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Domain |
Jun-08 |
May-08 |
Jun-07 |
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www.google.com |
69.17% |
68.29% |
63.98% |
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search.msn.com |
5.46%* |
5.89%* |
9.86%* |
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search.yahoo.com |
19.62% |
19.95% |
21.33% |
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www.ask.com |
4.17% |
4.23% |
3.92% |
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Note: Data is based on four week rolling periods (ending 28/06/2008, 31/05/2008 and 30/06/2007) from the Hitwise sample of 10 million U.S. Internet users. Source: Hitwise US |
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*Includes executed searches on search.msn.com and www.live.com |
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Percentage of Australian Searches Among Leading Search Engine Providers |
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Domain |
Jun-08 |
May-08 |
Jun-07 |
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Google Properties |
87.81% |
88.91% |
78.55% |
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Yahoo! |
3.93% |
4.03% |
5.28% |
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Microsoft Properties |
6.72% |
5.52% |
14.68% |
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Note: Data is based on UK Internet usage over the four week rolling periods (ending 30/06/ 2007, 31/05/2008, 28/06/2008). Source: Hitwise AU |
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Google an Increasing Source of Traffic to Key Industries
Search engines continue to be the primary way for Internet users to navigate key industry categories in the UK.
Comparing June 2008 to June 2007, the Online Video and Social Networking categories continue to show double digit increases in their share of traffic coming directly from Google (17% and 28% respectively).
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UK Category Upstream Traffic from Search Engines and Google - June 2008 |
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Category |
Percent of Category Traffic from Search Engines, June-08 |
Percent Change in Share of Traffic From Search Engines, June-08 - June-07 |
Percent of Category Traffic from Google, June-08 |
Percent Change in Share of Traffic From Google, June-08 -June-07 |
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Health and Medical |
45.60% |
-9% |
33.65% |
-5% |
|
Travel |
42.61% |
-2% |
31.24% |
6% |
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Shopping and Classifieds |
35.73% |
-2% |
26.60% |
6% |
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News and Media |
28.11% |
-2% |
20.87% |
4% |
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Entertainment |
30.91% |
1% |
22.87% |
7% |
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Business and Finance |
32.03% |
-6% |
24.34% |
2% |
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Sports |
23.77% |
2% |
18.06% |
8% |
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Online Video* |
32.90% |
9% |
24.99% |
17% |
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Social Networking & Forums |
30.75% |
23% |
23.57% |
28% |
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All figures are based on UK Internet usage |
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* denotes custom category |
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Source: Hitwise UK |
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Source: www.hitwise.com