Blinkx picks Utarget.Fox for global ad drive
- Added:
- Jul 24, 2008
Video search engine Blinkx has selected Utarget.Fox to sell advertising externally on the blinkx platform across its 33 regional offices and sell inventory on a transparent basis in the UK.
Through the agreement Utarget.Fox will monetize premium partner content.
Utarget.Fox will also offer clients audio keyword in-video banners which leverage blinkx’s patented speech recognition technology to match the content with suitable client banners.
In addition to video ad representation, Utarget.Fox and blinkx will work together to provide vertical channels and promotion of FOX content across the regional presences of blinkx.
Phil Cooper, CEO and founder of Utarget.Fox, said: “The recent acquisition of UTarget by .FOX Networks has enabled us to strengthen the relationship Utarget enjoys with blinkx, by expanding and delivering on the promise of Utarget.Fox, which combines a strong video offering with a worldwide sales presence.” .
Video Advertising (as TV advertising is called when online) is experiencing a steep growth curve as brand-friendly formats continue to help advertisers reach audiences migrating to the Internet for their viewing consumption.
Utarget.Fox has three years of experience in the emerging Video Advertising advertising sector and can now leverage early relationships and well-formed technology within its new home at Fox International Channels.
“blinkx is at the forefront of optimizing ways for publishers to monetise and manage their video content,” explained Suranga Chandratillake, founder and CEO, blinkx. “Working with Utarget offers our partners an effective mechanism for getting in touch with the right advertisers.”
Acquired by .FOX Networks in April 2008, Utarget, rebranded as Utarget.Fox is part of the .FOX international online ad network which provides transparent, brand safe placement for advertisers outside of North America.
With online and TV sales teams in 33 offices spanning Europe, Latin America and Asia, .FOX Networks allows advertisers access to the quality inventory of News Corporation and premium third party publishers.