Advertisers ‘missing a trick’ with Facebook redesign
- Added:
- Jul 30, 2008
Advertisers and marketeers are having to adopt fresh approaches to their online campaigns following the launch of Facebook’s new site, according to agency Tamar.
Facebook unveiled the new-look site on 21 July, with ‘a cleaner look and feel’, offering greater transparency and an increased emphasis on content sharing.
The amount of adverts has now doubled and Facebook has shifted placement from the left side of the pages to the right-hand column. The new design will be rolled out to over 80 million users over the next few weeks.
Facebook has also created branded pages and groups that advocates can join.
Henry Elliss, head of social media at Tamar, which advises brands on how to manage their reputations on social networks comments, “The re-design of Facebook is a clear reflection of the company’s desire to evolve by keeping content fresh and ensuring users are happy with it.
“Yet advertisers and marketeers need to exert caution with ongoing strategies. For one, there could well be a backlash amongst the user community as they are subjected to more invasive advertising that distracts from overall enjoyment of the site.”
Elliss continued, “More than ever, advertisers need to adopt creative approaches to their campaigns by building branded profile pages to ensure they engage with consumers in a more interactive and less intrusive manner. As brands adopt more viral campaigns, they must also exert caution and keep a close watch on what unofficial pages are saying about them and respond accordingly.”