Skip to content. | Skip to navigation

‘Fake friends’ rife on Facebook and MySpace

— filed under: ,
Added:
Jan 04, 2008

Social networking has become a numbers game as people accept total strangers as their friends just to increase numbers in their profile, according to a new study.

The research, carried out by price comparison site moneysupermarket.com, shows seven per cent* of people have no “proper” friends on their friends list.

 

Over half (51 per cent) of people confessed up to three in 10 of their listed friends are not real friends.

 

A massive eight in 10 (84 per cent) people would even allow an ex-partner as their friend, with nine per cent admitting they use social networking to see what their ex’s are up to. There are some who are more selective, with four in 10 (42 per cent) not accepting someone they know through work.

 

The results also highlight four in 10 (45 per cent) people use these sites to let their friends know what they’re doing. One in five (19 per cent) look for like-minded people, something which is important to the over 45s, with over half (53 per cent) doing this.

 

Rob Barnes, head of broadband and mobiles at moneysupermarket.com, said: “Sites such as Facebook and MySpace can be a great way to keep in touch with people, and even to make new friends. However, it’s evident people use social networking sites as a way of increasing their social status.  Regardless of whether they’re real or not; people want to be seen with as many friends as possible.

"The results also show that some people use these sites to look for a new love but more worryingly spying on ex-partners is also extremely popular."

 

People have become apprehensive about using social networking sites, over a quarter (26 per cent) say they don’t trust them. Despite not trusting these sites 70 per cent of people don’t set the highest level of security on their social networking page.

 

Barnes, added: "The attraction of faceless contact with others seems to lower people's inhibitions and ease any security worries. It’s shocking to see so many people don’t set the security level to 'high', especially in an age where online fraud is increasing."

 

The survey sampled 2,194 adults between 26 and 28 November 2007. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).

 

Document Actions
Subscribe to Netimperative Newsletters

Email address:


Daily
Weekly
Search Marketing
Events
Publishing & Media

Send as:
Text
HTML

Alternatively, click here to unsubscribe

Digital Training Academy
Digital Training Academy
Essential skills for today's marketers: boost your team's results with customised advanced digital marketing coaching from world class trainers at the Academy.
Mail our academy managers Ask our tutors for more
Full details here...
Digital marketing audits
Digital Training Academy

Getting the best ROI from your websites, emails and online ads? Sure?

Our digital marketing audits review your current and planned campaigns to find ways of cutting budgets without cutting impacts.

Mail our academy managers Ask for more
Full details here...
 
Upcoming Events
Netimperative Director's Dinner: Online Display and Video advertising: why consumer brands are missing out; and why a blunt content subscription model will fail Feb 17, 2010
Netimperative Director's Dinner: MSN: Taking portals into a new era Mar 24, 2010
Netimperative Director's Dinner: Reuters, and the future of news, online Apr 22, 2010
All upcoming events…
Best site of the noughties?
Vote for your favourite website of the decade




Votes : 138
Comment
Top 10 learning technology trends in 2010
How will the growing reach of new media technologies affect training in 2010? Robin Hoyle, head of learning at Infinity Learning looks at how Web 2.0 can be used to improve learner engagement and interaction.
Feb 08, 2010
News round-up: 5th February 2010
This week’s movers and shakers in the digital industry: File-sharing campaign | Net Communities | GetJar | LoveFilm | Tangent One | Living | IDM | Toptable | Aedgency | Bourne | The art Fund | I Spy | Whitecloud | Tagman | IPC Connect | Adconion | Moneysupermarket | Experian | MIG | The Agency | Epsilon | Grass Roots | Huzu | Maxymiser | Civic
Feb 05, 2010
Guest comment: E-commerce innovation’s what we need
After a burst of innovative activity in e-commerce over the past few years (from single page checkout to shop the catwalk), 2009 saw innovation all but grind to a standstill. While this is to a certain extent understandable due to the torrid time traditional retail has had through the recession it has lead to all e-commerce sites looking pretty much the same… and this isn’t good for the e-tail business. Is this going to continue into 2010 or are there already new ideas that are set to burst onto the retail scene? Fadi Shuman, co-founder of digital agency Pod1, looks at the outlook for e-commerce in 2010.
Feb 03, 2010
Guest comment: How can SEO keep up with real-time search?
With the rise of Twitter and the imminent launch of Google Caffeine, web users’ appetite for real-time search is growing. But what does this mean for traditional SEO techniques? Chris Norton, Head of SEO at Amaze, takes a closer look.
Feb 01, 2010
Report: Top 10 driving forces of digital marketing in 2010
The rise of social media, location technology and real-time search look set to dictate the digital marketing landscape in 2010, according to a new report.
Feb 01, 2010
All subject items…