London becomes most popular Facebook network
- Added:
- Jan 29, 2008
Members of a city specific Facebook network have today reached an all time high, as London becomes the first city worldwide to have 2 million members on Facebook.
The total number of UK residents now signed up to the social network site has reached 8 million, a clear warning to organisations that protecting your brand reputation on social media is more important than ever.
Henry Elliss, head of social media at Tamar, which advises brands on how to manage their reputations online comments, “Social networking sites like Facebook have clearly become an intrinsic part of British culture, much in the same way as Google.
“High profile cases of brands acting based on social network activity have demonstrated the growing power of social media – the Facebook campaign that led to Cadbury’s bringing back Wispa for example. As a result of this power, when it comes to brands liaising with social media consumers, the risks are high but so are the rewards if it is done well.” Elliss concluded.