Skip to content. | Skip to navigation

Social networking 'costing firms £6.5bn'

Added:
Jan 21, 2008

The recent popularity of social networking sites such as Facebook, MySpace and Bebo are costing UK corporations close to £6.5 billion annually in lost productivity, according to a poll.

The study, conducted by Information security consultancy - Global Secure Systems (GSS) and Infosecurity Europe 2008, was carried out amongst 776 office workers.

Those questioned spent at least 30 minutes a day visiting social networking sites whilst at work, that’s a minimum of 10 hours a month which equates to 3 weeks of every year.

Two respondents who were so hooked that the spend 3 hours visiting these sites everyday.

The end result is potentially billions of pounds in lost productivity maintain GSS, plus the extra demand on bandwidth which is an additional cost to a business in terms of efficiency, maintenance and resources.

In a recent meeting held by Infosecurity Europe 2008 with 20 CISOs one of their biggest IT concerns for 2008 was how to manage social networking sites at work, with many estimating that between 15% and 20% of their current bandwidth is being taken up with social networking sites and for many the best move forward is to ban these sites altogether.

Claire Sellick – Infosecurity Europe Event Director said "It would appear that most CISO and IT Directors loathe social networking sites and if they had their way would ban them completely, but what is also coming across loud and clear is that the HR departments actually welcome the use of these sites – so there is a lot of internal pushing and shoving going on between HR and IT over how best to manage these sites."

One FTSE100 CISO reported that they now block Facebook as it was consuming 30% of their bandwidth and they are looking to block both MySpace and e-bay as they consume 10% and 5% of the corporate Internet browsing bandwidth.

According to recent research by Computerweekly.com 63% of businesses are planning to monitor or limit staff access to these sites and 17% plan to ban access at work completely over the next 6 months.

David Hobson MD of GSS said "Social networking sites are now integral to the way that many of the latest and youngest recruits into the workforce communicate and work, so for some sectors social networking sites may have a part to play in terms of competitive advantage or used for research or as a marketing tool. It comes down to a fine balancing act – and mostly a case of introducing a "reasonable use" policy."

"However, what is apparent are the serious security implications associated with social networking, where hackers, exploiters and extortionists are worming their way into these sites extracting all sorts of information on the members – our advice as always to anyone using these sites is to give as little personal information away as possible." said Hobson.

GSS claims to have saved thousands of pounds a year by practicing what they preach by limiting access to Facebook and other social networking sites on its company network with Internet filtering software.

"Our Internet bandwidth requirements recently came up for review and it was suggested we would need an upgrade, costing a few thousand pounds more a year," said David Hobson, managing director of GSS.

"After analysing the traffic patterns, however, we realised that around 25 per cent of our Web usage was for social networking sites such as Facebook. After locking down this traffic and just allowing staff to view these sites during their lunch hour or after work, we found we didn't actually need to upgrade our bandwidth after all and have saved a considerable amount in the upgrade costs!" he added.

At Infosecurity Europe 2008 the subject of security and how to manage social networking vulnerabilities will be covered in a number of seminars and there is a keynote panel with Giles Hogben, ENISA, David Lacey, Member of the BCS Security Forum Strategic Panel and Martyn Croft, Head of Corporate Systems, The Salvation Army.

www.infosec.co.uk

 

Document Actions
Newsletter

E-mail address:

Newsletters:





Subscription:


 
July Events
12345
6789101112
13141516171819
20212223242526
2728293031
Upcoming Events
Directors Dinner – Sustainable Development with Rio Tinto Jul 16, 2009
NETIMPERATIVE NIGHTS: Is Mobile Marketing starting to live up to hype? Jul 22, 2009
All upcoming events…
Analysis
Guest comment: Why you need a lead generation strategy
Lead generation is often considered only as part of a general online marketing strategy. Justin Rees, Head of Marketing at LeadPoint, explains why the discipline needs more attention than that...
Apr 30, 2009
Right to reply: MPs should embark on social networking with their eyes wide open
While some politicians have made the leap into social media, many remain hesitant. Rob Marcus, Director of Chat Moderators, argues that it’s high time MPs embraced new communications platforms.
Apr 20, 2009
Blog: Starting up your online community
With everyone jumping on the social media bandwagon, how can you start an online community that stands out in the crowd? eModeration offers some tips.
Apr 17, 2009
Guest comment: Top 5 tips for harnessing Twitter for brands
How can brands get the most out of Twitter? Tom Griffiths, Business Development Manager at CheezeDMG offers some tips to generate conversions through conversations.
Apr 16, 2009
Blog: The Pitfalls of Community Management
How can you get the most out of online communities? eModeration details the most common pitfalls that brands across all sectors should avoid when they create and run an online community; and gives advice on how to overcome them.
Apr 02, 2009
All subject items…