Youth charity launches viral
- Added:
- Feb 07, 2008
A viral game encouraging players to defend their territory by attacking the opposition with weapons, including dog poo and beehives, has been launched by online charity YouthNet to help young people better manage their money.
The game ‘Turf War’ was created by digital marketing agency Kerb for the charity’s online guide to life for 16-24 year-olds TheSite.org.
Kerb Creative Director, Jim McNiven, says: “We have a strong history of successful viral campaigns aimed at educating young people. The key to a successful viral game is great game play and a sense of humour - and this one definitely has both.”
TheSite.org hosts information and advice on key issues affecting young people, from sex and relationships to law and money, and receives around 500,000 unique users per month.
YouthNet Chief Executive Fiona Dawe says: “This viral is part of an integrated marketing campaign to help improve the financial capability of young people, and another example of the innovative use of new media to reach them.
“In addition to the content on TheSite.org and the viral game, we are introducing video and audio content, and are continuing to increase our presence on social networking sites.”
Turf war is being promoted to young people with a banner advertising campaign and seeding on game websites, as well as targeted PR in relevant media.
