mydeco begins launch campaign
- Added:
- Feb 05, 2008
New interior design website mydeco has picked iCorssing to run a digital marketing campaign.
mydeco is the latest venture from the creators of lastminute.com, offering a one-stop shop for people who want to decorate their home.
The site brings together more than one million products from over 500 retailers offering 3D room-planning tools help users see how real products will look in their own room.
iCrossing in the UK has been appointed to build a trusted network around the mydeco brand. The digital marketing campaign takes a research-led approach and places search at the heart of the website launch by integrating paid search, natural search, display advertising and creative services.
The objectives of the campaign are to enhance search rankings, increase traffic levels and make mydeco an attractive proposition for online advertisers.
iCrossing has worked with mydeco and its partner sites to deliver a completely tailored digital launch, which includes configuring the iCrossing paid search platform, Merchantize, to cater for the precise demands of the campaign.
Furthermore, iCrossing has taken the creative element of the display campaign in-house, working with the creative division of iCrossing in the US, to ensure that the display campaign delivers on desired objectives.
David Kelly, CEO, of mydeco, comments: “As a new brand we had to look at every angle of our digital marketing. With such a wide and varied remit, the option to integrate essential functions with iCrossing was crucial to a smooth and successful launch. We wanted a partner that could not only drive traffic and deliver user numbers but grow our brand from the ground-up. The innovation, flexibility and commitment of iCrossing were unmatched and have resulted in a fully integrated digital marketing campaign that we are sure will continue to exceed our expectations.”
Arjo Ghosh, chief executive of iCrossing in the UK comments: “mydeco’s portal platform sets new standards in retailing on the web. With our close client partnership and our radical thinking, we created an innovative and integrated programme for mydeco that will deliver an effective campaign and long term results.”