Ex-Miva VP joins Steak
- Added:
- Feb 15, 2008
Steak Media has appointed Chrysi Philalithes as its launch Managing Director for the opening phase of its launch in New York.
The former Vice President of Global Marketing and Communications at MIVA, Philalithes has sat on the board of Steak Media for the past two years as a Non-Executive Board Director and will join Steak New York at the end of the month.
Chrysi was one of the founding members of Espotting, the company that pioneered search marketing in Europe.
After launching Espotting in 8 European markets, she was part of the team that merged the company with FindWhat.com in a deal that valued Espotting at $186m in 2004. She led and developed the $1m high profile global rebranding campaign that re-branded Espotting and FindWhat to MIVA.
“Over the last three years Steak has grown from strength to strength in the UK, winning accounts such as British Gas and John Lewis and being recognised as Media Agency of the Year in 2007” commented Chrysi.
“I believe in Steak – in the people and in its philosophy that a brand’s marketing, both online and offline, should be centred around how people are searching for it. It’s now time to bring the Steak way to the US.”
Prior to setting up Espotting, Chrysi was New Business Manager at WCRS, one of the UK’s leading ad agencies. While she was at WCRS, the agency grew by 40% with new business wins such as Sega, Camelot and BUPA.
She has also been recognised by The Guardian as one of its “50 Women to Watch”, Management Today as one of its“35 Women under 35” and Campaign Magazine’s “Faces to Watch.”
Oliver Bishop, CEO of Steak Media added: "Chrysi is the perfect person to help us launch Steak NY. As a pioneer of search marketing she has always been at the forefront of trends in online advertising. Her wealth of experience, both on agency and on client-side, as well as her intellect and personable nature make her an invaluable asset to Steak."
Established in 2005, by three ex-Espotting members, Steak was named “Media Agency of the Year” at the Interactive Marketing and Advertising Awards 2007.
Its client portfolio includes British Gas, John Lewis, Time Out and French Connection. The agency specialises in PPC, SEO, digital media planning and buying, affiliate marketing and web design.
In September last year, Steak secured funding from Beringea Ltd, manager of the ProVen VCT, to continue the company’s exceptional growth and expand into the American and Australian markets.