BFI launches online film store
- Added:
- Feb 15, 2008
The British Film Institute (BFI) has launched a new transactional website selling DVDs, books, gifts and other film-related products.
The new Filmstore website was built in partnership with web design agency Green Jersey and ecommerce supplier Actinic
The Filmstore at BFI Southbank, London SE1 opened last March offering a range of film and television books, DVDs and other products.
The Filmstore website has been developed to offer customers the opportunity to buy BFI products easily online in a one-stop-shop -- a facility which was not previously available.
The site was designed and built by web design agency Green Jersey, using the Actinic ecommerce platform. BFI’s specification called for a fresh, appealing design with its own identity, but complementing the BFI’s own website.
It required the ecommerce facility to be interfaced with the electronic point of sale (EPOS) system in use in its retail store. It also called for the implementation of a sophisticated discounting regime, and the extension of Actinic’s product structure to accommodate BFI's sophisticated product definitions.
“The requirements were particularly complex,” says Mark Fraser of Green Jersey. “But the task was made a lot easier thanks to a flexible new architecture that Actinic introduced last year.”
From a standing start for the project in early 2007, the site was completed, tested and launched by September 2007, including training BFI shop staff in the new systems.
“This has been a complex project involving connecting Actinic to a completely different EPOS system. Green Jersey immediately understood the technical issues, researching solutions, testing them thoroughly, and delivering them on schedule in a clear and user-friendly format says the BFI’s Web Editor Rebecca Willis. “We are very pleased with the site which has been both successful and very reliable.”
