Online suffers as US newspaper ad sales slump
- Added:
- Dec 02, 2008
US newspaper advertising revenue fell a record 18%, nearly $2bn, in the third quarter, according to new figures.
Industry body The Newspaper Association of America (NNA) found that the sector’s online ad revenue also fell for second quarter in a row, down 3% to $749.9m, from $773m a year ago.
Print ad revenue dropped 19.3% to $8.19bn from $10.15bn.
The year-on-year quarterly percentage decline is the worst since since the NAA has been keeping such records and represents an increasingly rapid deceleration that began in the third quarter of 2006, when total ad spending dropped 1.5%.
The figures, updated on the day before Thanksgiving, show total ad spending at newspapers fell 18.1% to $8.94bn, down from $10.92bn in the third quarter last year.
The last time total quarterly ad spending fell below $9bn was in the first quarter of 1996.