Match.com begins New Year ad campaign
- Added:
- Dec 18, 2008
Online dating site match.com is set to launch a multimillion pound nationwide advertising push for the New Year.
In 2008 match.com focused on tempting people to try online dating and making it the new natural way to find a partner.
Kicking off on December 26th, the new campaign sees the company’s ‘Cupid and Fate’ characters in a new role as advocates for the match.com brand.
The campaign urges singles not to wait for Cupid and Fate and visit match.com instead with fifty percent of the creative dedicated to promoting match.com’s new personality test.
In one spot the 'Cupid and Fate' characters joke about each other’s personality types and in another, Cupid asks Fate how comfortable he is with watching couples kiss in public - one of the questions from the test.
Jason Stockwood, International MD at match.com:“We believe that love is too important to be taken seriously which is why all our campaigns have a sense of humour. The new campaign is entertaining and motivating, urging people not to wait for Cupid and Fate in their quest for love and visit match.com instead.”
The new ‘Don’t Wait For Cupid and Fate’ adverts consist of a series of 30” and 10” spots which will run across ITV, C4, C5 and satellite channels in heavy weight bursts across the year.
The campaign has been developed by match.com’s long-standing creative agency hanft raboy and partners (HRP), with media buying handled by Initiative. The key demographic for the adverts is 25-34 year old women.