Latitude tests new PPC techniques with insurance group
- Added:
- Dec 04, 2008
Insurance and investment group, LV=, has renewed its partnership with Latitude, extending their five year strategic relationship.
Latitude will continue to manage the LV= pay per click (PPC) strategy throughout 2009. This extended collaboration reflects the added value brought by Latitude’s approach of dedicated Client Services and PPC management teams.
The initial campaign is part of an integrated marketing push from LV=, and is designed to run in conjunction with ongoing car and home insurance TV campaigns, mirroring both online and offline campaigns at particular times of the day.
Vanessa Bence, Online Marketing Manager at LV=, said: “We are very pleased with the work Latitude has done for LV= so far. We believe by extending the partnership we can maximise strategic growth opportunities offered in the coming year.”
Chief Executive Officer at Latitude Alex Hoye added: “The performance delivered by LV= and Latitude working together on a campaign strategy has yielded great results in 2008 and we hope it will continue to do so through the whole of 2009.”