John Lewis hires Omniture for online push

John Lewis Direct is already using Omniture SiteCatalyst for Web analytics. The addition of Omniture Merchandising lets the retailer use site merchandising tools to help engage customer son the site and drive more sales.

David Walmsley, head of web selling at John Lewis Direct, said: “Omniture Merchandising will help us create a more dynamic online environment, and will demonstrate our deep commitment to our customers’ needs and preferences. It will help us better tailor each site experience and surface the most appropriate products and services for each customer.”

With Omniture Merchandising, John Lewis Direct will use merchandising capabilities to provide visitors with relevant and helpful product suggestions that result in increased cross- and up-sell opportunities.  

Dynamic landing pages and contextual promotional banners created with Omniture Merchandising will streamline the customer journey from SEO and SEM campaigns throughout their entire site experience, whilst also contributing to increased campaign effectiveness and conversion rates.

Walmsley added, “We were impressed by Omniture’s approach. They listened to our business needs, and clearly understood merchandising and how it can be best applied online.”

“We are delighted to expand our relationship with John Lewis Direct as we work to optimise its online business,” said Neil Weston, senior vice president and general manager, Omniture EMEA. “The John Lewis brand represents quality and value, characteristics we are pleased to help represent online to encourage continued customer loyalty. We believe John Lewis Direct is a great example of a retailer that is aware that eCommerce is more than just a channel; it is a constant journey of innovation and re-development to improve the customer experience and therefore, its online business.”

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