Skip to content. | Skip to navigation

Viewing: Home / Digital Marketing News | Digital Media & Advertising News / 2008 / December / BT faces investigation over secret Phorm trials

BT faces investigation over secret Phorm trials

— filed under: ,
Added:
Dec 01, 2008

The Crown Prosecution Service (CPS) is investigating claims that BT broke privacy laws for running secret trials of the Phorm ad system, which serves ads based on users’ online surfing habits.

BT ran two secret trials of Phorm without seeking its customers' permission. The trials were revealed by an internal BT documant leaked in June, which showed BT conducted a two-week test involving 18,000 subscribers in September and October 2006 but did not inform those users.

 

Earlier this year, City of London Police investigated allegations that the trials were in breach of the Regulation of Investigatory Powers Act (RIPA) but found no evidence of illegal activity.

 

However, The CPS confirmed it had begun a new investigation after privacy campaigner Alex Hanff filed a private prosecution against BT.

 

If it finds BT breached RIPA, which makes intercepting internet traffic without a warrant or consent a criminal offence, the case will go to the Director of Public Prosecutions. The CPS is required to investigate all matters brought to its attention.

 

The European Commissioner for Information, Society and Media, Viviane Reding, is also investigating whether the secret trials breached the European Convention on Human Rights.

 

BT started a new trial of the system in September this year, rebranding the system ‘Webwise’ for its users. The company is attempting to get 10,000 users to enroll in it.

 

BT plans to roll out Webwise to its entire broadband customer base, but no schedule has been set. Two other ISPs, Virgin Media and Carphone Warehouse, are also planning to trial Webwise.

 

Document Actions
Subscribe to Netimperative Newsletters

Email address:


Daily
Weekly
Search Marketing
Events
Publishing & Media

Send as:
Text
HTML

Alternatively, click here to unsubscribe

Digital Training Academy
Digital Training Academy
Essential skills for today's marketers: boost your team's results with customised advanced digital marketing coaching from world class trainers at the Academy.
Mail our academy managers Ask our tutors for more
Full details here...
Digital marketing audits
Digital Training Academy

Getting the best ROI from your websites, emails and online ads? Sure?

Our digital marketing audits review your current and planned campaigns to find ways of cutting budgets without cutting impacts.

Mail our academy managers Ask for more
Full details here...
 
Digital events
Latest polls
Mobile ad networks
Apple's iAds Vs Google's AdMob- which do you think will be most succesful in the long term?



Votes : 114
Comment
Right to reply: The New Twitter – a sticky, revenue-rich service that blitzes the third-party apps
Twitter is now a 'destination website' and that means it is gunning for Facebook, but cleverly avoiding a direct dogfight. It’s more an information network than a social network and so is offering much, much more. Tanya Goodin, CEO of search and social conversion agency Tamar comments…
Sep 16, 2010
Right to reply: ‘Instant Search’– Google giveth then taketh away
Google has just announced its “streaming search” service, Google Instant, is coming out of limited Beta testing and going live for all users. According to Adam Bunn, Head of Search at leading independent search and social marketing agency Greenlight, when it comes to search engine optimisation campaigns (SEO), some websites may now suffer a drop in traffic.
Sep 10, 2010
Guest comment: No rival to the SMS text exists in the market today
SMS is the obvious “lowest common denominator” mobile marketing solution... yet critics still talk about apps and website and vouchers. Darren Daws, Managing Director at Txtlocal argues why SMS is still the best mobile marketing medium, even on smartphones.
Aug 04, 2010
All subject items…