Online gaming thrives in Germany
- Added:
- Aug 21, 2008
Nearly a third (3%) of German Internet users visited an online gaming site in June, according to a new study.
The study, from Internet research firm comScore, examined the German online and mobile gaming sectors.
More than a fifth (22.3%) of all German mobile phone subscribers used their mobile device to play a game during the same period.
Top 10 Online Gaming Properties
The German online gaming category grew 9 percent during the past year, reaching 10.5 million visitors in June 2008, or 30 percent of the total German Internet audience. The most popular site was Zylom, which grew 26 percent to 2.5 million visitors, followed by Spill Group with 1.5 million visitors (up 1 percent) and Gameforge Sites with 1.4 million visitors (up 18 percent).
|
Top 10 Online Gaming Properties Ranked by Total German Unique Visitors (000)* June 2008 vs. June 2007 Total Germany, Age 15+ - Home and Work Locations |
|||
|
Property |
June-2007 |
June-2008 |
% Change |
|
Total German Internet Audience |
32,857 |
34,986 |
6% |
|
Online Gaming |
9,609 |
10,502 |
9% |
|
Zylom |
1,977 |
2,492 |
26% |
|
Spill Group |
1,521 |
1,542 |
1% |
|
Gameforge Sites |
1,224 |
1,446 |
18% |
|
SPIELAFFE.DE |
498 |
1,173 |
136% |
|
GameDuell |
1,174 |
1,037 |
-12% |
|
MINICLIP.COM |
1,047 |
826 |
-21% |
|
EA Online |
795 |
721 |
-9% |
|
Midasplayer.com Ltd. |
336 |
686 |
104% |
|
COMUNIO.DE |
546 |
680 |
25% |
|
MSN Games |
1,082 |
646 |
-40% |
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Mobile Gaming Report
According to the comScore M:Metrics MobiLens Survey, an average of 10.9 million German mobile subscribers per month (22.3 percent of mobile subscribers) used their phone to play a game during the three month period ending June 2008. The most popular method was playing preloaded games (8.6 million subscribers), followed by downloading (3.7 million subscribers). Streaming/playing via browser attracted a comparatively low 256,000 subscribers, but this activity is likely poised to rise with the increasing uptake in Smartphone usage in Germany.
|
Method of Accessing Game Play by German Mobile Gamers % of Total Mobile Subscribers 3 Month Average Ending June 2008 Total Germany, Age 13+* Source: comScore M:Metrics, MobiLens |
||
|
|
Total Mobile Subscribers (000) |
% Reach |
|
All Mobile Subscribers |
49,000 |
100.0% |
|
Played a game by any means during month |
10,944 |
22.3% |
|
Played native/preloaded games |
8,575 |
17.5% |
|
Played downloaded games |
3,736 |
7.6% |
|
Played Streamed Games/Used browser to play games |
256 |
0.5% |
*Based on a sample of 15,202 survey respondents
Mobile and PC Online Gaming Demographic Report
The study also profiled the demographic characteristics of German PC and mobile online gaming audiences, finding that usage on both media skewed towards males and those under the age of 35. Of the 10.5 million visitors to the online gaming category in Germany in June that used a PC, 55 percent were male, and a total of 75 percent were under the age of 35.
|
Demographic Profile of German Visitors to the Online Gaming Category % Composition of Total Unique Visitors June 2008 Total Germany, Age 15+ - Home and Work Locations* |
|||
|
Age |
Male |
Female |
Total |
|
Persons: Age 15-24 |
13.8% |
10.0% |
23.8% |
|
Persons: Age 25-34 |
12.1% |
8.3% |
20.4% |
|
Persons: Age 35-44 |
13.3% |
12.9% |
26.2% |
|
Persons: Age 45-54 |
8.7% |
8.0% |
16.7% |
|
Persons: Age 55+ |
7.4% |
5.7% |
12.9% |
|
Persons: Total |
55.1% |
44.9% |
100.0% |
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
These skews were also evident in the mobile gaming sector, as 60 percent of gamers who downloaded or streamed/played a game via their browser were male while 67 percent were younger than 35.
|
Demographic Profile of German Mobile Phone Subscribers who used their Phone to Download or Stream/Play a Game via their Browser % Composition of Total Unique Visitors Three Month Average Ending June 2008 Total Germany, Age 13+* |
|||
|
Age |
Male |
Female |
Total |
|
Persons: Age 13-24 |
22.5% |
14.6% |
37.1% |
|
Persons: Age 25-34 |
17.7% |
11.9% |
29.6% |
|
Persons: Age 35-44 |
13.7% |
9.1% |
22.8% |
|
Persons: Age 45-54 |
5.0% |
3.5% |
8.5% |
|
Persons: Age 55+ |
0.6% |
1.4% |
2.0% |
|
Persons: Total |
59.5% |
40.5% |
100.0% |
*Based on a sample of 15,202 survey respondents
Source: www.comscore.com/boilerplate