NHS adopts Email 2.0 with Responsys
- Added:
- Aug 29, 2008
NHS Choices has picked Responsys to run a targeted email campaign.
NHS Choices will utilise Responsys’ Interact email marketing platform to contact registered users about their individual health concerns, helping to deliver personalised health programmes on relevant health issues depending on the need of the individual.
As the official website for the National Health Service, NHS Choices helps users make choices about their health, from lifestyle decisions to the practical aspects of finding and using NHS services.
The focus of the NHS Choices website is on ‘prevention rather than cure’.
“We are proud to have been selected by NHS Choices after a thorough selection process which found Responsys to be best-placed to provide a cost-efficient email marketing solution,” said John Nugent, VP & GM EMEA for Responsys.
“The vendor selection team at NHS Choices felt our robust technology coupled with our deep email experience gained in the consumer retail and travel sectors would bring commercial best practices in online marketing to their organisation and would enable them to quickly extend the NHS Choices program to the email channel.”
During the NHS Choices registration process users can select the healthcare information that is of most interest to them from over 50 options – from stress and weight loss to teenage health concerns and pregnancy issues. NHS Choices are then able to send automated, customised healthcare communications to millions of individuals each week.
“As we move to a more choice-based and personalised healthcare service it is crucial to have individualised communications, which are only possible with an automated system such as Responsys Interact,” Nugent continued. “Our solution for NHS Choices has the potential to not only encourage more healthy living but the power to actually save lives”.