Nedstat launches live segmentation tool
- Added:
- Aug 19, 2008
Web analytics firm Nedstat has launches a service that lets website owners monitor the behaviour of individual visitors live.
The live interactive segmentation tool in the firms Sitestat suite allows users to select any specific online visitor group and instantly focus in on their behaviour.
The new insights make it possible to better respond to consumer preferences and enable the advanced targeting of campaigns and content.
Live segmentation is fully embedded in Sitestat and is made available to all Sitestat users as a standard feature.
The new segmentation feature is fully embedded in Sitestat and has an intuitive interface making it easy to use.
Users can apply any visitor segment to any report, for any time period, at any time and view results instantly. They can segment on any data including today’s data and customer specific data.
Live segmentation drastically improves the depth of online visitor insights making it possible to much better respond to visitor preferences.
Integration with other online marketing tools and applications via the Sitestat RING interface enables powerful possibilities for targeting of campaigns and content based on these data-supported insights.
Michael Kinsbergen, CEO at Nedstat, said: “Having a profound understanding of online consumer behaviour is business-critical for our users today. Reporting on the entire visitor group only is not enough. Online professionals must be able to select any visitor segment for truly in-depth insights in behaviour and possibilities to target campaigns and content.”
Michiel Berger, Chief Innovations at Nedstat, added: “We have given particular attention to making our segmentation functionality easily accessible for our users. By embedding it in the existing Sitestat interface, users can refine any report to any segment of their choice and instantly view the results including same day data. It gives them straight and simple answers to unique questions in a matter of seconds.”
The segmentation feature is also available in Direct View, Sitestat’s overlay web metric solution and can be used via the Sitestat API. Availability in Office Link, Sitestat’s integration with Microsoft Office, will follow in September.
Further details and screenshots of live segmentation can be found at http://blog.sitestat.com.
