Mobile VoIP firm debuts Asian expat service
- Added:
- Aug 22, 2008
Mobile internet telephony firm Vyke Communications has launched a consumer marketing programme targeting Asian expat communities in the UK.
According to a recent national survey conducted by Vyke, expats spend more money on their mobile phones than they do on their food bills.
Texting internationally costs on average 25p per text. Vyke said its FreeTxT application costs 3p per text, or free if the recipient is also a Vyke user.
The campaign is being supported by Indian cricket star Sourav Ganguly.
During a visit to the UK, Ganguly will be carrying out various media activities - web chats, radio and TV interviews discussing different ways of dealing with being away from your family, and demonstrating the benefits of Vyke’s service.
Jan Berger, CMO, Vyke Communications said: “Our research clearly shows that 40% of people from British ethnic communities keep in touch with their families back home by calls or text - an extremely costly habit to maintain. We are therefore very excited to launch this campaign.
“As part of the programme, we have launched an exclusive expat survival guide blog, www.vykehome.com, offering first-hand advice on coping with homesickness and adapting to life in the UK. Sourav himself will be writing a number of the blogs. We are extremely excited to have Sourav on board as his global lifestyle and strong connection with friends and family make him the perfect Vyke user and ambassador.