LinkShare launches contextual ad tools
- Added:
- Aug 27, 2008
Online ad service provider LinkShare has launched ‘Easy Links’- contextual product ads that use proprietary intelligence to help advertisers and publishers increase revenue and improve their conversion rates.
When a publisher places the code for Easy Links on their website, the ad unit determines the context of the publisher’s site and selects relevant products to display.
In addition, Easy Links are also designed to improve conversion rates. Once relevant products are selected, the ad unit uses a unique algorithm that leverages the power of direct response optimization to determine which advertiser products have the greatest chance of conversion, and hence earning a publisher a commission.
In determining what to display, Easy Links evaluate each possible product with a score based on a variety of factors, including the product’s category, price, and discount, as well as its past performance.
This level of relevance and probability is a first in the affiliate and online market and is designed to drive higher conversion rates for publishers.
Easy Links is intended to be used by a wide range of publishers. Unlike a product feed, which requires publishers to have a significant level of programming skills, with Easy Links there are no such requirements.
All that is required to run Easy Links is for the advertiser to provide a LinkShare product data feed. LinkShare then leverages the feed into a set-it-and-forget-it, self-optimizing JavaScript ad unit for publishers.
“LinkShare is continually looking for new and innovative ways to provide our network with increased value, and we are particularly excited about Easy Links since they represent a new opportunity for niche publishers, bloggers and long-tail websites to increase their revenue,” said Jonathan Levine, Co-President of LinkShare. “The set-it-and-forget it nature of the Easy Links solution represents an exciting evolution in ecommerce marketing.”