Kerb creates Callum Best game for MTV
- Added:
- Aug 28, 2008
Digital engagement agency Kerb has been commissioned by MTV UK to support the launch of its new show “Totally Calum Best - The Best is Yet to Come”, with the development of an online game.
The game is designed to help drive traffic to the MTV.co.uk website.
The MTV UK show, which is broadcast on MTV ONE on Sundays at 10pm, features playboy lothario Calum Best who has to resist the charms of a string of gorgeous women, in a bid to avoid any sexual contact for 49 days and 50 nights.
Players of the Kerb-developed game are put in Calum’s shoes as they attempt to play a simple cognitive, reactions-based Flash game while being distracted by real footage of an attractive girl trying to seduce.
If users manage to complete the game level and avoid distraction, they will find that each scene gets progressively more racy.
Kerb managed the entire campaign from concept to film shoot and interactive delivery in just two weeks.
Dan Patton, Director of Content, MTV UK, comments: “Kerb has a reputation for coming up with fun ideas and this game is already pushing viewers to the ‘Totally Calum Best’ section of the MTV.co.uk site. The show offers our viewers some light-hearted, ‘naughty but nice’ entertainment, and we wanted our online marketing push to reflect this. Kerb has done a really good job, and we are confident that the game will be popular with our audience.”
Jim McNiven, Managing Director of Kerb, comments: “This was an interesting project to work on as we were able to combine an online game with high-quality video footage. We managed to capture the racy spirit of the programme, while keeping the game concept simple. More importantly, it’s fulfilling MTV UK's brief to drive traffic, so we’re really pleased with it.”
The game is playable at: http://www.mtv.co.uk/calumbest/game