Skip to content. | Skip to navigation

Intel to build Yahoo widgets into TV chips

— filed under: , ,
Added:
Aug 27, 2008

Yahoo is working with microchip maker Intel to create Web computer channels that run alongside TV shows.

The deal will see new TVs incorporating a ‘Widget Channel’, which gives viewers on-screen internet applications that complement TV shows.

 

Widgets will appear in the corner of a TV screen and work something like a picture-in-picture window of advanced TV sets.

 

These small windows let viewers chat with or e-mail friends, watch videos, track stocks or sports teams or keep up with news headlines or weather by using a TV remote control.

 

Widget TV services are being designed to run on a new class of Intel chips for consumer electronics that enables high-definition viewing, home-theater-quality audio, 3-D graphics, and the fusion of Internet and TV features.

 

Devices based on Intel's CE3100 chip are due in the first half of 2009, Intel said. Comcast Corp, the largest U.S. cable TV operator, said in a separate statement with Intel that it planned to offer TV Widgets next year that work on televisions, set-top boxes and other TV-connected devices.

 

"TV will fundamentally change how we talk about, imagine and experience the Internet," Eric Kim, Intel senior vice president and general manager of its Digital Home Group, said in a joint statement with Yahoo.

 

Intel previewed the new software framework designed for TVs and TV-enabled devices using its chips at its annual developer conference in San Francisco this week.

 

TV Widgets can be personalised and can display information from the viewers’ chosen websites, such as Yahoo, Twitter or eBay.

 

Among the featured services will be Twitter, a service that lets users keep friends or public spectators updated on daily activities via messages sent from a range of devices.

 

"This is the beginning of a number of distribution announcements that will go beyond content producers to OEMs,"

 

The Widget Channel runs on top of the fifth generation of Yahoo Widget Engine, a software platform that allows developers to deliver snippets of the Web such as video, news, or e-mail. Programmers can build widgets using popular software including Javascript, XML, HTML and Adobe Systems Inc's Flash.

 

Document Actions
Subscribe to Netimperative Newsletters

Email address:


Daily
Weekly
Search Marketing
Events
Publishing & Media

Send as:
Text
HTML

Alternatively, click here to unsubscribe

Digital Training Academy
Digital Training Academy
Essential skills for today's marketers: boost your team's results with customised advanced digital marketing coaching from world class trainers at the Academy.
Mail our academy managers Ask our tutors for more
Full details here...
Digital marketing audits
Digital Training Academy

Getting the best ROI from your websites, emails and online ads? Sure?

Our digital marketing audits review your current and planned campaigns to find ways of cutting budgets without cutting impacts.

Mail our academy managers Ask for more
Full details here...
 
Digital events
Latest polls
Mobile ad networks
Apple's iAds Vs Google's AdMob- which do you think will be most succesful in the long term?



Votes : 114
Comment
Right to reply: The New Twitter – a sticky, revenue-rich service that blitzes the third-party apps
Twitter is now a 'destination website' and that means it is gunning for Facebook, but cleverly avoiding a direct dogfight. It’s more an information network than a social network and so is offering much, much more. Tanya Goodin, CEO of search and social conversion agency Tamar comments…
Sep 16, 2010
Right to reply: ‘Instant Search’– Google giveth then taketh away
Google has just announced its “streaming search” service, Google Instant, is coming out of limited Beta testing and going live for all users. According to Adam Bunn, Head of Search at leading independent search and social marketing agency Greenlight, when it comes to search engine optimisation campaigns (SEO), some websites may now suffer a drop in traffic.
Sep 10, 2010
Guest comment: No rival to the SMS text exists in the market today
SMS is the obvious “lowest common denominator” mobile marketing solution... yet critics still talk about apps and website and vouchers. Darren Daws, Managing Director at Txtlocal argues why SMS is still the best mobile marketing medium, even on smartphones.
Aug 04, 2010
All subject items…