Huggies sponsors parenting podcast
- Added:
- Aug 18, 2008
Parenting website Bounty has appointed commercial audio and video podcast specialist Podcast Voices to create a second and third ‘evergreen’ series, providing a thirty-two part parenting guide.
The series, sponsored by Huggies, aims to educate new parents with answers to common baby and toddler questions. These new releases complement the original pregnancy guide podcast series – also created by Podcast Voices - launched successfully last year on Bounty.com.
The ultimate aim is to provide a consecutive series of podcasts designed to appeal to millions of new parents for years to come. They will encourage regular return visits from growing families and couples who are planning to have children.
“The original pregnancy guide Podcast Voices created for Bounty attracted a huge audience; there was an obvious demand for Bounty’s valuable content in multi-media formats,” said Podcast Voices’ Managing Director Andy Evans. “The success of the first series encouraged Bounty to commission a consecutive second and third. The really exciting thing about this project is that unlike a great deal of podcasts, we have created shows that in most cases won’t go out of date. Developments in medical science will allow the podcast content to develop, but essentially they will remain the same.”
Podcast Voices chose a new mother as the voiceover of the series, alongside a specially written soundtrack of calming music to engage with the target audience.
“The introduction of Podcasts on the Bounty.com site has enabled us to not only offer our existing audience more ways to consume our content, but has helped us reach more people and attract additional sponsorship revenue,” said Andrew Thomas, E-Business Director at Bounty.
All Bounty.com podcasts are sponsored by Huggies. Bounty was created over forty years ago and now offers a range of interactive parenting channels to more than three million members.