GameSpot UK revamps site with new ad formats
- Added:
- Aug 19, 2008
Online publisher CNET Networks UK has redesigned its gaming website GameSpot UK.
The new-look site features an in-page video player allows high-definition content for all users, alongside a series of interactive features.
The text is now presented in a wide-screen, multi-column format and dynamic left-hand navigation which displays contextually relevant content.
These and other new features serve to make relevant content more accessible and improve navigation across the site.
Meanwhile a new ‘Community Hub’ page showcases community events and user-generated content.
In addition, a revamped ‘User Profile’ is now featured on every page, offering updated friends and game news.
The new website also offers marketers more ad opportunities through exclusive HD content and front door sponsorship packages.
Laura Jenner, site manager of GameSpot UK, said: “In re-designing GameSpot UK, we are looking to make the site more dynamic and engaging than ever before. With platforms and games reaching ever-higher levels of quality, we have seen an explosion in the number of people gaming. The move to redesign the site reflects this and we believe it offers easy access to all our great content and a more interactive and sociable experience for all our users.”
The site attracts around 3.5m unique UK users per month (ABCe audit December 2007).