Agenda set for Search Marketing Expo

SMX is the leading global event for cutting-edge SEO and PPC tactics delivered by the finest talent in search marketing.

SMX is organised and hosted by renowned search marketing expert Chris Sherman, Executive Editor of SearchEngineLand, the leading news and analysis blog for search marketing professionals.

Chris will be joined by Danny Sullivan who will co-host some of the sessions. Danny is a globally recognised figure in search and Editor-In-Chief of SearchEngineLand.

SMX London will be held on 4-5 November 2008 at the New Connaught Rooms, Covent Gardens.  See www.searchmarketingexpo.com/london/

The two-day event is packed with inspirational presentations from luminaries in search marketing and technologies.

Bill Tancer, General Manager of Global Research at Hitwise and a Time Magazine columnist will deliver this year’s keynote presentation. Bill will be looking at What Search Activity Tells Us About Society, using research taken from his latest book on the subject.

Chris Sherman Said: “SMX London will provide brand managers, marketers and advertisers with the techniques, tactics and advice they need to develop their business locally and on a global scale. With each session   carefully prepped our speakers and panels are based on the most compelling and informative presentations.  Our programme will cover every crucial element for successful search marketing.”   

Sessions include:

·         Pump Up Your Paid Search

·         Landing Pages & Multivariate Testing

·         Search Marketing & Persona Models

·         The Global Search Universe, Fundamentals of Search Advertising

·         SEO & Social Media Marketing

·         Avoiding PPC Pitfalls, Brand & Reputation Management Strategies,

·         Industrial Strength SEO

·         Integrating Search & Display Marketing Campaigns

·         Buying Sites For SEO

·         Search 3.0: Video Search & Blended Results

·         Search 3.0: Local Search & Blended Results

SMX has been developed by Third Door Media, the company behind the Search Engine Land news site and the Search Marketing Now webcast series and is being produced in London with Rising Media, www.risingmedia.com producers of eMetrics Marketing Optimization Summit and WidgetWebExpo.

To register go to: www.searchmarketingexpo.com or call +44 20 8133 2367.

For sponsorship and exhibition information contact Matthew Finlay at Rising Media info@risingmedia.com or www.smxlondon.com.