Game adopts online recommendation scheme
- Added:
- Apr 07, 2008
High street retailer GAME has revamped its website with new community technology from e-commerce firm Avail Intelligence.
The technology uses algorithms from customer behaviour on the site to drive real-time recommendations and user-generated reviews from the community to provide relevant products for other customers browsing the site.
The recommendations are expected to deliver significant, immediate and measurable improvements to GAME’s online conversion rates and average order values per customer.
Since the implementation, over 12,000 products have been rated and over 6,000 unique customer reviews submitted.
Avail Intelligence’s recent Trust Index research proved the power of user-generated feedback on e-commerce sites, with 69 per cent of online shoppers trusting user recommendations, and 61 per cent making a purchase from these reviews.
“Gamers will always look first to their peers to find out about the hottest games on the market,” said Dr Rolf Elmér, CEO, Avail Intelligence. “GAME is able to use its own customer base to champion their favourite games, which will massively improve the shopping experience for other browsers.”
"Driving an effective, exciting and engaging online presence is crucial for GAME’s future strategy, and building a strong online community for our visitors forms a central element,” said Alex Croft, managing director of GAME Group Online Business. “By improving the relevance of our customers’ searches, we’re providing an appealing shopping experience, that will in turn enable GAME to hit performance targets in terms of increased basket sizes and repeat purchases.”
http://www.avail.net