blinkx aims to ‘turn readers into viewers’
- Added:
- May 09, 2008
Video search engine blinkx has launched a service for publishers which links text to video matches.
The new Content Correlation Engine is an extension of blinkx’s Advanced Media Platform.
Average online video advertisement Cost Per Mille (CPM) rates are often an order of magnitude greater than equivalent textual banner advertisements and blinkx said this effect is most pronounced when the publisher of the content is a popular, trusted brand.
As a result many publishers who have strong brands built on offline and online text content are increasingly producing online video as a method to drive new and faster-growing advertising revenues.
In the past four years, brands that have begun this approach include The Wall Street Journal, The Financial Times, Forbes Magazine, BusinessWeek Magazine and many others.
Existing audiences who currently predominantly read text articles must then be converted to start to watch video content; changing readers into viewers. As that audience today spends the majority of its time on text articles, placing highly relevant video content, inline within text articles is a critically effective strategy in initiating the reader to viewer conversion process.
Existing blinkx AMP customers are already adopting the Content Correlation Engine.
blinkx’s technology uses speech-recognition and visual analysis to automatically analyze and process video content on the web, delivering results that are more accurate and reliable than standard metadata-based keyword search technology. blinkx's Concept Recognition Engine (CoRE) then applies a unique, patented pattern-matching process to the extracted information in order to recognize ideas, concepts and themes within video.
It is the automated understanding that CoRE provides that allows the Concept Correlation Engine to automatically match relevant textual and video assets.
“Many media companies sit on a goldmine of video assets but struggle to generate large-scale audiences for that content. This occurs because so much of the internet is still stuck in a text-oriented form, with users who have the potential to become avid video viewers still unaware of the video riches that their favorite text sites have to offer,” said Suranga Chandratillake, CEO and founder, blinkx.
www.blinkx.com/corporate/advancedMediaPlatform