Weather Channel offers 10 day forecasts on new site
- Added:
- Apr 17, 2008
The Weather Channel Interactive has revamped its UK site, with a new range of inventory for advertisers.
The new site offers hourly and daily (10-day) forecasts and detailed local weather information for every UK postcode, alongside local travel, health and event forecasts and worldwide locations.
Other features include a map room featuring an interactive radar and satellite map utilising Microsoft Virtual Earth, giving consumers control of local weather data down to street level.
The site launches with a number of new ad formats products for advertisers, including dual-mode geo-targeting (IP and page context), weather-triggering, and lifestyle sponsorships.
In addition, new non-standard ad products are intelligently integrated into weather presentation for maximum contextual relevance.
Pascal Racheneur, Director of weather.co.uk said: "Our users come to weather.co.uk because they are making a decision about something that really matters to them. It is our mission to create an environment of trust and credibility, and give our users all the information they need in the best format possible so that they can easily make the right decisions. This environment of trust is a perfect media vehicle to efficiently deliver an advertising message."
"It is a very exciting time for The Weather Channel in the UK," said Racheneur. "We are now able to provide the same high-quality content users have come to rely upon, wrapped around an exciting interface for both users and advertisers. This year, we are also planning the deployment of new web sites in key strategic markets of Europe, Asia, and Latin America."
Rob Gay, Managing Director of eType, weather.co.uk's exclusive UK ad sales partner said: "The new weather.co.uk offers advertisers the opportunity to reach people in a trusted and familiar environment they use on a daily basis. By offering integrated advertising and sponsorship opportunities across a variety of sections within the site including Travel, Events and Climate, weather.co.uk will appeal to those advertisers looking for a more relevant placement."
The new weather.co.uk is available now. Advertisers can contact weather.co.uk's exclusive UK ad sales partner, eType for more information.