iCrossing buys German search marketing firm
- Added:
- Apr 15, 2008
Digital marketing firm iCrossing, formerly known as Spannerworks in the UK, has acquired German digital marketing agency 3GNet for an undisclosed sum.
iCrossing’s is already established in the US and UK, and the move takes it into the pan-European market.
3GNet provides natural and paid search marketing as well as affiliate marketing services to a number of global brands, including eBay and ESPRIT, as well as leading European brands Görtz, Allianz 24, HSE24, baby-walz and O2 Germany.
3GNet will continue to be led by founders Patrick Bertermann, Oliver Grünig, and managing director Gottfried Häuserer, who will report to Don Scales, president and COO, iCrossing.
Headquartered in Munich with an additional office in Berlin, 3GNet will be transitioned to the iCrossing brand.
3GNet’s search and affiliate marketing expertise enhances iCrossing’s ability to serve its global clients – including The Coca-Cola Company and Toyota, among others.
The deal brings iCrossing’s headcount to 620 employees across 15 offices in the US and Europe.
“3GNet has a track record of delivering excellent results for global brands in the European market,” said Jeffrey Herzog, founder and CEO, iCrossing. “Their understanding of the European search market, particularly in leveraging affiliates, as well as their technical expertise, makes them a perfect fit for iCrossing.”
“We were not only impressed with 3GNet’s capabilities in digital marketing,” said Don Scales, president and COO of iCrossing, “but also with the cultural similarities with iCrossing. Their creativity and passion will serve us well in the European market.”
“iCrossing has become one of the largest independents in the world, and they have the right mix of people, technology and vision to continue that growth,” said Patrick Bertermann, co-founder of 3GNet. “We will draw upon their deep pool of expertise in the areas of search, social media and analytics to broaden our market among current and new clients in Europe.”
3GNet was advised on the transaction by Fraser Finance.