Top 10 UK websites in November
- Added:
- Dec 20, 2007
Internet research firm comScore has released its report on the most visited and fastest growing Internet properties in the U.K. for November, based on data from the comScore World Metrix audience measurement service.
Top 10 Properties for November
Google was the most visited property in November, with 29 million unique visitors age 15 or older, and reaching 89 percent of the total U.K. Internet audience. Google was followed by Microsoft Sites, which attracted 27.3 million unique visitors, an 84 percent reach. Online pure play retailer Amazon Sites was the fastest growing top ten property, increasing total traffic 13 percent to 16.2 million unique visitors – its highest ever U.K. audience.
Bob Ivins, EVP of European Markets for comScore said: “Online retail has clearly been the fastest growing sector in the U.K. this November, and we are seeing this popularity across the board, from online pure play retailers like Amazon Sites, to multi-channel high street stores like John Lewis and Debenhams.”
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Top 10 U.K. Online Properties Ranked by U.K. Unique Visitors November 2007 vs. October 2007 Total U.K., Age 15+ - Home and Work Locations* Source: comScore World Metrix |
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|
Property |
Total Unique Visitors (000) |
% Reach |
||
|
Oct 2007 |
Nov 2007 |
% Change |
||
|
Total U.K. Internet Audience |
32,444 |
32,711 |
1% |
100 |
|
Google Sites |
29,061 |
29,042 |
0% |
89% |
|
Microsoft Sites |
27,429 |
27,332 |
0% |
84% |
|
eBay |
22,191 |
22,414 |
1% |
69% |
|
Yahoo! Sites |
21,400 |
21,255 |
-1% |
65% |
|
BBC Sites |
18,860 |
18,897 |
0% |
58% |
|
Amazon Sites |
14,265 |
16,154 |
13% |
49% |
|
Ask Network |
15,920 |
15,563 |
-2% |
48% |
|
Wikipedia Sites |
14,248 |
14,160 |
-1% |
43% |
|
Time Warner Network |
14,229 |
14,026 |
-1% |
43% |
|
Fox Interactive Media |
12,718 |
12,186 |
-4% |
37% |
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs
Ten Fastest Growing Properties for November
With the Christmas shopping season well underway in November, the top ten fastest growing U.K. properties was comprised entirely of online retail sites, of which all were multi-channel high-street stores. The largest increases were seen at two toys and games sites. Game.co.uk was the fastest growing retail property, up 52 percent to 3.5 million unique visitors. It was joined by Toysrus Sites, a multi-channel toy retailer selling computer games and consoles as well as more traditional toys, which grew 47 percent to 3.4 million.
John Lewis Partnership was the third fastest growing retail property in the U.K. in November, up 39 percent to 3.4 million unique visitors. It was joined by a number of other high-street retail stores, including Woolworths Group, which was up 37 percent to nearly four million unique visitors, Dixons Stores Group, up 28 percent to 6.8 million, and Debenhams, up 26 percent to 2.7 million unique visitors.
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Top 10 U.K. Gaining Properties Ranked by Percentage Change in U.K. Unique Visitors November 2007 vs. October 2007 Total U.K., Age 15+ - Home and Work Locations* Source: comScore World Metrix |
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|
Property |
Total Unique Visitors (000) |
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|
Oct 07 |
Nov 2007 |
% Change |
|
|
Total U.K. Internet Audience |
32,444 |
32,711 |
1% |
|
Game.co.uk |
2,336 |
3,544 |
52% |
|
Toysrus Sites |
2,295 |
3,363 |
47% |
|
John Lewis Partnership |
2,420 |
3,365 |
39% |
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Woolworths Group plc |
2,911 |
3,999 |
37% |
|
Boots Plc |
2,565 |
3,369 |
31% |
|
Dixons Stores Group |
5,255 |
6,751 |
28% |
|
Debenhams |
2,110 |
2,669 |
26% |
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Wal-Mart |
3,253 |
4,105 |
26% |
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Littlewoods Shop Direct Group |
4,428 |
5,398 |
22% |
|
HMV |
3,958 |
4,820 |
22% |
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs
Source: www.comscore.com