House of Fraser signs Latitude for SEO task
- Added:
- Dec 19, 2007
House of Fraser has hired UK search engine marketing agency Latitude Group to boost its ranking in organic search engine results.
Latitude Group will work on enhancing the exposure of the House of Fraser brand and range of product in search engines, supporting the retailer’s overall online marketing strategy.
The UK's leading retailer of designer brands & clothes has taken Latitude onboard to help turn its online portal into a strategic point of contact with its customers.
Latitude CEO Dylan Thwaites said: “The UK online retail sector has been surging over the last year or so, so that in the near future the most successful retail brands will be the ones that fully integrate their online presence in their overall marketing strategy. Latitude is proud to be helping such a prestigious brand as House of Fraser take up the online retail challenge.”
Fatih Gulgonul, House of Fraser’s eCommerce Acquisition Manager, said: “Latitude offers both flexible and cost-effective solutions that match our specific requirements. This collaboration will be very exciting.”
Other recent Latitude wins include Fitness First, Allied Irish Bank, and Motor Direct.