Butlins picks Interwoven to boost web sales
- Added:
- Dec 19, 2007
Holiday brand Butlins has selected the Interwoven Multivariable Optimisation solution to increase visitor conversion rates on its website.
The Interwoven Multivariable Optimisation solution, the newest addition to Interwoven’s portfolio, became available on November 1, 2007, as a result of the acquisition of Optimost LLC.
Butlins takes in approximately 40 per cent of its annual bookings online and generates around 400,000 unique visitors on the site per month, and has increased its focus on the Web as a key component of their growth strategy.
The company will use Interwoven Optimost to conduct multivariable testing throughout the Butlins’ Website.
Interwoven Optimost will help Butlins test multiple combinations of text and graphics simultaneously, identifying the optimum page design from millions of possible permutations, with the aim of improving customer experience and increasing bookings.
"We’re very focused on conversion through every marketing channel and Interwoven will help us improve key areas of our Website with the initial focus on optimising visitor journeys from the home page through to booking,” said Kate Brett, online conversion manager at Butlins. “We’re excited to begin using Interwoven Optimost to test the effectiveness of our various campaigns as a way to continually improve the customer experience and our online business performance."
“We are delighted to be working with Butlins, a stellar brand-name for fun and high quality holidays in the UK,” said Greg Kelton, director Optimost EMEA at Interwoven. “Multivariable testing can have a profound impact on transforming a company’s Web presence, and we look forward to working with Butlins to help them deliver a superior customer experience and continue to evolve their brand online.”