Just Search launches conversion tool
- Added:
- Dec 12, 2007
Search marketing agency Just Search has launched a new tool designed to help online retailers increase their sales conversions.
The Predictive Profiler program monitors users’ online behaviour and makes suggestions on suitable products and services, increasing their likelihood to buy.
Tags placed on the client’s website track users’ online activity, including purchases that are made and pages that are viewed and the information is then stored in a database.
Particularly useful for niche products, the tool has been proven to increase add-on sales and conversions immediately by up to 20 per cent, massively increasing return on investment.
"Working alongside pay per click and search engine optimisation campaigns, the solution enables traffic that comes to a website to not only be turned into a sale, but also provides the opportunity to increase the amount visitors spend," explains Justin Yates, sales director at Just Search. "A significant amount of traffic that comes to a site is wasted, so Predictive Profiler helps to target relevant users and increase the ROI of search campaigns."
Through its research and development team, Just Search is continually developing new technologies and techniques to improve clients’ websites and increase the impact of search.