Shazam launches music application for mobiles
- Added:
- Nov 29, 2007
Shazam has revamped its music recognition service with a new Java download application for mobiles, which includes a raft of new features.
Once downloaded, the application sits on the handset’s main menu and offers the user one-click initiation utilising GPRS connectivity.
Users can now 'iD' the music they are hearing at the touch of a button, rather than having to text the shortcode 2580, and go on to access related information including artist biographies, recommendations and ultimately purchase associated products from a range of integrated vendors.
The application also features a recommendation engine based on other tracks being iD’d by Shazam users.
Mobile access to Shazam's industry referenced weekly iD Charts, which indicates the trends of the next number one singles in the main charts.
Andrew Fisher, CEO of Shazam commented: “We have long recognised that the mobile device was set to become the centre of users' music experiences, as evidenced by the 11 million Shazamers who have used our services. With the rapid adoption of more sophisticated handsets, we are delivering a greatly enhanced user experience via Shazam iD that provides vastly optimised music discovery, transaction and community features to users worldwide.”
Shazam iD is compatible with 22 Java enabled handsets in the UK and there is a rapid additional handset rollout programme planned for early next year.
Users text SMART to 80805 and follow the link provided to download the application. Initially offered with a free three day trial period, Shazam iD is based on a monthly subscription service of £2 per month which gives users unlimited use of the service.
Headquartered in London England, Shazam’s solutions enhance the music strategies of carriers in more than 45 countries throughout the US, Europe, Middle East and Asia, including Verizon, AT&T, Vodafone and Motorola. More than 11 million people have used Shazam’s mobile services since launch.
Shazam’s Tag Charts generated by the company’s mobile music recognition service are constantly referenced by the music industry as a true indicator of market interest in pre-release material and a monitor of the hit potential of a track or artist.
